The DNA

 

Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs. He created the first safe hair dyes, called Oréal. Since 1909, L’Oréal Professionnel has continuously provided leading hair technology to hairdressers and their clients, to meet all their hair needs.

 

The Commitment

 

L’Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their working conditions, teaching them the latest styling techniques and developing services that showcase their expertise. L’Oréal Professionnel is also committed to developing high quality, environmentally friendly products.