Professional haircare + tools for a lifestyle of self-expression and hair rebellion against conformity and the mundane.

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amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.
 

Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.

 

amika products are like a good friend - straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “superfruit” Sea Buckthorn Berry, so we include it in every haircare and styling product.

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We are always on a quest for new technologies and ingredients to deliver high-performing products. They are vegetarian-friendly, cruelty-free and free from sulfates, MIT, MCI, phthalates and artificial colors.

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